A short presentation of the „Know your customer project (KYCP)™”

Is customer orientation a new idea? A fashion trend? Already 1954 the economist Peter Drucker said: “The customer decides what a business is.” The direct contact with customers, feedback to the marketing and sales activities, but also about the needs and expectations of the customer and how they are met by a company. These are the core questions for the success of a company. DRS Pharmconsolut offers a new concept how exactly these questions can be answered.

In many companies the executives have hardly, if at all, direct contact with the customers. DRS Pharmconsolut offers completely organized customer workshops in which you can discuss with your customers, personally, direct, in relaxed circumstances. You decide which customers you would like to meet, and where, we care about the rest.

  • The unique way for executives to talk directly to the customers!
  • Learn what your customers really think about your company and what they expect from you!!
  • Check which communication concept works. Even before you start a new campaign!!!
  • Be ahead of your competitors!!!!

Ask the questions that you have. Your customers will answer. Develop a deep knowledge about the needs of your customers and how your company can satisfy them. Installing a series of workshops over a longer period of time will assure that you will always be up to date with your customers. Develop new ideas of how you can reach your customers, together with them.

  • Does your customer understand what you want to tell him? Does it impress him?
  • Do you know if the customer likes your folders, your arguments and if they work?
  • Do you know your image in comparison to the most important competitors?
  • Does your customer do what you want him to do?

On the determined date and location the customer workshops will be held from 16.00 p.m. to 19.30 p.m. with a coffee break and will be followed by a business dinner. All your questions and topics will be addressed by the moderator. A presentation by the company, followed by a discussion, can be added at any time. The customers get a fee of e.g. € 50.- for the participation.

Especially the chance to talk to the customers personally while coffee break and dinner, often ads a lot of information. Existing contacts to customers are strengthened and new contacts are built. This is real customer loyalty.

DRS Pharmconsolut has more than 12 years of experience with customer workshops. The „Know your customer project“ is build in modules and will be adjusted to the needs of each company. The company will get a protocol about the results of each workshop. By integrating the sales force in the concept the impact will be even more persistent. The company can easily build up a “VIP customer group” for the key accounts, or a “customer advisory board”.

Of course DRS Pharmconsolut is at your disposal to analyze the results of the customer workshops. Together we can work out the appropriate steps and implement them.

Your marketing will be faster, more effective and more successful!